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How Often Should You Post on Facebook?
Facebook recommends that you post daily on your business page so that users see fresh, regular communication and, in effect, remain engaged with your business. But they do caveat this statement as you...
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Halloween Your Social Media With These Top Five Tips
Seasonality and social media must form a key element in your marketing plan and if they don’t then make sure they do starting with Thursday, October 31st 2013. With Halloween around the corner you have...
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How to Identify Thought Leaders on Twitter
Out of all the companies actively using Twitter to promote their content to reach a wider audience, I wonder how many are missing some simple tricks and not identifying or engaging with thought...
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Tweets That Shocked
Now that the dust has settled on Tom Daley’s announcement on Twitter and the apparent split opinion between shock, support and surprise for the use of social media for updates of this type of personal...
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Live Blogging Tips and Advice
One of the most under-used forms of social media has to be live blogging. Put simply, live blogging refers to providing a frequent or rolling coverage of any activity (although typically a live blog...
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Google’s Keyword Planner Just Got A Whole Lot Less Accurate
Google’s Keyword Planner is the quintessential tool for keyword research. Marketers have relied on it for years and no SEO or PPC campaign would do without it. However, there’s always been a question...
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SEO Best Practices For Every Page On Your Site
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of...
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SEO Best Practices for Images and Video Content
geralt / Pixabay The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers content which includes visuals and we know it makes things...
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10 Killer SEO Tips for 2017
Templune / Pixabay After spending a few years in the background, SEO is in the spotlight once again in 2017. New technologies and an even more secretive Google makes for plenty of talking points; there...
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6 Questions a Good SEO Agency Will Ask You
Anemone123 / Pixabay When you’re looking for a new SEO agency, there’s one thing in particular you should expect. A good agency will always be more interested in your business than in pushing their own...
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Enterprise SEO: 4 Unique Challenges Marketers Face
There’s a common assumption that search engine optimisation is easier for bigger brands. Sadly, simply throwing more money at SEO doesn’t guarantee results and enterprise businesses face their own...
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Search Overtakes Social Media as Top Source of Traffic
Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic...
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Google’s Mobile-First Indexing: What Does It Mean for SEO?
Google has announced that mobile-first indexing is now rolling, almost a year and a half since it originally unveiled plans to change the way it ranks mobile and desktop pages. During this time, the...
View ArticleGoogle Wants To Clear Up Some Mobile-first Indexing Confusion
Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to...
View Article3 Online Markets You Can’t Afford to Overlook
It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers. What is less known is that...
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The Marketer’s 2019 SEO Checklist
With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing...
View ArticleShould I Care About Bing?
If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s search engine would ever topple Google as the king of search. These...
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Google’s Neural Matching: Why It Matters and How to Optimize For It
Last September, Google’s Danny Sullivan told us the search giant had started using a new AI technology called neural matching to connect search terms with concepts. At the time, Sullivan said neural...
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What is Thin Content and Why Does It Matter?
Thin content was one of the first SEO issues Google targeted with its Panda algorithm update in 2011. That update rocked the entire industry and kick-started the search giant’s war against low-quality...
View ArticleGoogle Panda: Everything You Need to Know in 2019
The first Google Panda algorithm update was rolled out back in February 2011, affecting roughly 12% of all global search results. The impact was both huge and unprecedented, but Panda was only the...
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Google’s Mobile-First Indexing: What You Need to Know in 2019
Mobile-first indexing makes Googlebot show the mobile version of pages in its SERPs by default. Previously, Google’s crawling, indexing, and ranking systems used the desktop version of a website’s...
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16 Must-Have Tools for Off-Page SEO and Link Building
Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with so many signals, techniques and prospects out there, it can be hard to know where to start. Luckily,...
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‘Return to Normal’ Business Planning
Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to a ‘return to normal’. While the notion of ‘normal’ is undoubtedly subjective,...
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Retail Insights From Google for 2020 and Beyond
The latest insights from Google and other key sources that will help retail brands turn things around in 2020 and beyond. Nobody could have predicted the events of 2020 and the impact they would have...
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Could an Apple Search Engine Give Google a Run for Its Money?
Rumours of Apple building its own search engine intensified towards the end of 2020 after a key update in iOS 14. In the latest version of Apple’s mobile OS, users can now search the web through...
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